Reporta – Free App Idea – Could Be Huge!


A very easy to build app could be massive if you get the right stakeholders on board:

  • Police
  • Council
  • TV/Radio/Newspapers
  • VicRoads (local road authority)

The concept is basic – take a photo (or video if need be), the GPS location is tagged, you type short message (or nothing if the photo tells the story), and you choose which authority to send it to. Not anonymous, your name and phone number will be included.

See any of these and report them, quickly:

  • Crime
  • oBike in a stupid place (or damaged)
  • Graffiti
  • Potholes
  • Damaged public property, like road signs
  • Storm damage

For something like a pothole, if enough people report it, the council will be prompted to make fixing it a priority.

There is no revenue model, except maybe if everyone ends up installing it, media might pay for photos or videos

Urban Planning – 10% Chaos

With urban planning, it is quite normal to have separate zones for retail, residential, commercial, industrial and leisure/parks/social.

Sometimes these are ingeniously blended.

Often parks are designated to fill a certain percentage of the locality, say 10%.

I suggest a similar area be designated for chaos. Not complete chaos, for obviously certain activities will be forbidden, like nuclear weapons testing or pig farms. The best way would be to have an application / review system, where a committee has guidelines regarding public utility versus public disgust.

The 10% chaos zone would of course operate on a commercial basis – only businesses that people want to use will survive.

It should be wedged between two industrial zones so no neighbours can’t complain. The “dangerous” nature of the zone will mean that rent is cheaper than elsewhere, which means more crazy concepts and businesses with lower profit margins.

Here’s the key – the 10% chaos zone will reflect and amplify the persona of the suburb. And it will act like a startup incubator.

Some possibilities:

  • Alternative accommodation
  • 24hr hour bars
  • Tattoo parlours
  • Entertainment spaces
  • New retail brands
  • Charities
  • Marijuana dispensaries
  • Brothels
  • Freak shows (just kidding…)


Posted in Gov