AirBNB is primarily a room rental service, and it is slowly trending towards being just like every other accommodation service – bland, repetitive, same-priced, unexceptional.
What if you could
- wear the host’s clothes
- use a kitchen that is fully stocked
- get tips about the best local bars and restaurants (with discount vouchers)
- even rent their friendship (or one of their actual friends)
Basically you become them for a short while. A truly unique experience.
Example… my family live in Huntly, NZ. It’s quite an ordinary, small town. I would venture it would be totally unenjoyable without any guidance. But with guidance, you could get a very real experience of small town NZ life… your guide booklet suggests:
- buying a 12 pack of DB Draught from the local New World
- getting fish and chips from the Chinese takeaway
- the best local TV shows to watch
- buy veggies from a roadside stall, and meat from the butcher, and use the included BBQ and marinades to cook a great dinner
- getting a Lotto ticket
- the pool comp at the pub
- a bush hike
- a drive to Raglan, hippie surfie town
And, and, and, if there is a party happening, the hosts can earn points for letting you hang out. This would obviously be the hardest part to make happen…
Regardless, beats staying at a hotel and eating at the hotel restaurant.
The target audience is the people who pay $500/night to stay in a yurt. They will pay for an authentic experience that represents where they are through a locals eyes, and is a unique experience that nobody else can replicate.
Call it…. XP