All they could be called Rich AMP.

Right now we have text-only type pages designed for fast loading, easy to read. Or we have bloated pages with 20 forms of tracking and numerous elements that make the page footprint longer as they load, shifting things about as you are trying to read.

SEO-first news sites like the Daily Mail are culprits.

And don’t get me started with continuous scrolling. Try reaching links in the footer when that is happening.

A future standard is one that could be announced at the very top of the page, so people learn to appreciate that faster loads and easier use.

I would include:

Placeholders for content not yet loaded, that leave a blank space of the same size, or preferably a symbol that means it has yet to arrive.

Minimal tracking. While this might sound hard for large companies that advertise on many channels, if all they are measuring is engagement, all they need is Google Analytics. Sometimes such things are overly automated for only marginal benefits.

No misleading ads. Too often the video you think you have come to see is an ad, and the actual video is further down the page. If the key content is a video, it should be the only video on the page.

“Related content” should be links to your own content, not ads.

No continuous scrolling that makes the page longer. It could be restricted to a frame, or paginated.