We will all wear smart glasses or lenses one day. They will be as necessary as a smart phone, people who opt out will be odd and incovenienced.
A great feature of smart glasses is they see what you see, and can give you information about what you are looking at.
If you look at a logo for more than a second you are probably actively interested in it.
The logo app on your glasses can feed you info provided by that brand, at that time. It could be a the “ta-dum” Netflix sound, a jingle, or a brief announcement regarding a deal or whatever. If it is annoying, you mute that brand. Being annoying will be detrimental to a brand, so being useful/fun/interesting will be self-policed result.
Obviously it will use location data. No need to go “ta-dum” when you are on your sofa using Netflix. Or looking at the clock at a tennis tournament. Or in your car with a logo on the steering wheel.
We might start liking brands more if they “get this right”.