There are a variety of supermarket formats that serve various niches:
- Standard large – sells everything
- Mini mart
- Speciality Deli
- Whole Foods
- Gourmet
I’m thinking of a new type, which is very focussed on health, food trends, sources and independence + information. Somewhere I would shop, as an older person who is very aware and conscious of the many aspects of food shopping.
I’m thinking like a specialty wine store or library where there are little signs in front of products telling us something special about them. To make our choices easier via the thoughts of like-minded people.
Labelling can tell us about:
- Origin (country, region, nearby)
- Nutrition
- Low fat / sugar
- Super-food ingredients
- Minimal packaging
- Ethical parent company
As opposed to the cheating and lying that mass-producers of food put on their packaging. Ideally, if there are alternatives, the bad brands simply aren’t stocked. A little dangling pamphlet can explain why.
No fresh meat, baked goods or veg – we would encourage people to go to a butcher, baker or greengrocer. Well, some amount of bread would be good. But otherwise, nothing is going off any time soon.
A focus on staples and whole foods, especially where you can fill your own container. While the store might have regular discounts (I’m thinking monthly cycles, not weekly), the big point of difference is savings on staples that are never discounted, like generic tins of beans or bags of flour. 50% off sometimes, with limits on how many. This will be funded from being a non-profit business. We will also hire staff who are disabled, autistic or whatever. And 1% of all revenue goes to the charity of the month.
We want to also serve the poorest of people. Every main product type will have the cheapest version that we can source that isn’t truly terrible, with signage pointing out why it is cheap, the trade-off. For example tinned tuna might be from Thailand and not Canada, with different ethical considerations.
We look at, and share, consumer reviews, especially from the non-profit advisors like Choice in Australia.
The key, what makes this extra-shiny and modern, is we do not sell anything, not a thing, that is ultra-processed. There are exceptions to this… But basically you can trust that nothing we sell will be terribly unhealthy for you.
We will promote products with
- no artificial colours
- minimal packaging
- locally made
- fewest ingredients
- lack of fillers
And finally, where possible, we will support small business over corporations. We will show on signage if multiple washing powder brands are made by the same company.
