You can take a bunch of trends and combine them into an alternate economy:

• cryptocurrencies
• equality
• socialism
• veganism
• anti-war
• corporate responsibility
• corporate activism
• libertarianism

In Essence:

• Create a stablecoin (pegged to a currency or something else with a steady value).
• Call it VirtuCoin, as in virtuous.
• Create a payment processor (like PayPal).
• Only allow it to be used by merchants that fit the criteria, such as not using slave labour. Or not evading taxes.

Many people want to consciously support good businesses, and not the “bad” ones. But it takes a lot of work, so much work it is more suited to an unemployed lefty vegan.

What if you used a currency that could only be used with good businesses, and only received from good businesses?

Then you create an alternate economy. Those who are excluded from it will be incentivised to improve their practises.

Investment funds exist that are like this, but they typically perform poorly, because they bad guys make more profits. By utilising spending power, change can occur.

The Trick: Start off with the least restrictions, but enough to exclude say 5-10% of major corporations. Then with time, tighten the screws.

End game examples:

Not valid for any merchant that sells Nestle products
Not valid for any merchant that sells cage eggs
Not valid with any fast food chains with restaurants in China
Not valid for electricity companies that have no renewable energy
Not valid for businesses in the USA that pay employees below $x per hour
Not valid for ISPs that lack net neutrailty

The Problems:

Very hard to please everyone
There will be a cost maintaining and monitoring business restrictions

Getting Started:

Prominent “good” businesses work together to create this, and they seed it by paying their staff a bonus with Virtucoin.
Those businesses must be undeniably good. Like Patagonia. They belong to various alliances – members of any of those could be a good starting point

Stability:

Tied to the US dollar on issue.
Ties to the US dollar on redemption.

Currencies go up and down, and major currencies go up and down quite slowly.

In the short term, your spending ability won’t vary too much from the initial value of the VirtuCoin.

In the long term, the value of the VirtuCoin can increase and decrease with equal probability (very few people can predict and profit from currency speculation).

Short term, spending the VirtuCoin is preferable.

Long term, if you don’t spend it, it might increase or decrease in value.

Bonus Feature:

For every 3 months your VirtuCoin is not spent, 1% of it is sent to the charity of your choice.