NFTs are of course ridiculous, but we are entering an era when many people have everything they need, and sometimes everything they want, so they are buying things that are less and less practical.
We also are shifting away from jobs that have a practical use. More and more of us will be employed to produce impractical things, like NFTs.
Considering art has been around forever, and music/TV/film is booming, I foresee a surge in owning physical art.
If you are not a talented artist with lots of luck, how can you capitalise on this?
Galleries are of course the most common way to view/buy unique pieces of art. With more art being purchased, that means more galleries are needed. And thanks to the pandemic, there are many empty commercial properties than can be used. All you need is some walls and proper lighting.
It could be time from galleries to arrive in suburbs and towns that have never had one before.
Experiences are a growing category of consumer spending. Art can be part of experiences, including painting classes. Or art could be sold at major events like concerts.
Hybrid galleries could take off. Anywhere that sophisticated people lounge about, it is nice to have art simply there, and it can also be for sale. For example bookshops and restaurants or universities. Or somewhere that people have to wait, like food trucks, doctors, emergency wards…
Traveling galleries could work. And old converted bus could utilise natural light in the day. If it visits your town for a day, that becomes a little event.
Online viewing of physical galleries. For galleries featuring an exhibition of an artist, they often show some works on their website. Galleries should join forces for an online portal where people can browse the current works at local galleries.
Dutch Auctions could help people feel more involved/excited. There are probably many ways to gamify the selling of art.
Hybrid Formats. Offer just the one, unique, physical piece of art – but also prints/mugs/tshirts whatever in a limited edition.
Contests. People love being involved with picking a winner. Have a themed contest and invite gallery visitors to vote. Someone gets a gift from a random drawing. The winning art gets a prize and extra promotion.
Frames. Everybody needs a frame for their art. So why not exhibit some art at the frame shop – visitors are 100% your target market.
In Situ. Having a big gathering at your home, with many quasi-acquaintances? Get a free loan of some great art, and have flyers for their exhibition. Or at the open for inspection of a house for sale. Or show home. In a TV show set.
NFTs. Not not virtual art, but NFTs that denote you own the physical art, that gives you access to perhaps some kind of OnlyFans experience online, invites to opening nights… The NFT itself can have a physical container that is arty. Or, when the Metaverse takes off, the NFT grants you the right to display the digital version of the piece you own, in online spaces.
