Spotify: A Better Model

What I miss is owning an album.

To be able to say I have all their albums.

The choosing which albums to buy, the deciding.

Spotify lets you have everything, at an insanely cheap price. For half what you used to spend on a CD you get virtually all music ever made that is worth a listen, each month.

And that means that your meagre subscription gets split amongst a lot of artists, after Spotify’s cut.

If Spotify doubled the subscription cost, and doubled the royalties, most artists would still feel ripped off.

So we need a better way, perhaps one that focusses on who your favourites are?

Current albums: Each month, on the first, you get to choose up to 5 albums as your current favourites. These are the only albums you can play more than twice, as albums, in that month. You can choose less than 5 and add others during the month

Why it works? You have anticipation and preparation for the new month. You get to share and compare your choices. And it is liking owning in the old days.

Lifetime fan: For a one-off fee, dictated by the artist, you get to listen to all of their music, and all of their future music, outside of any other limits.

Why it works? Fans can get exclusive perks. And you can call yourself a real fan.

Free albums: Any artist can have their albums provided for free, without royalties. These are outside of any limits as well.

Why it works? If you are not popular, letting people listen repeatedly and share with others can help launch you. Better than few plays and a tiny income.

Singles: Singles are free to listen to repeatedly, but only until they are available on an album. Then, once they are on an album, there are monthly limits, like maybe 10 plays.

Why it works? It is more like the radio used to be. Hear the single for free, buy the album.

Everything else: The same as the current Spotify model. Except you can’t listen to the same albums repeatedly. Or singles that are on albums repeatedly.

How does this work financially?

Minor artists get more plays if they choose the free option – because people will be less likely to play the major artists repeatedly.

All artists, big or small, have the ability to get a cash injection from signing up lifetime fans.

Major artists (who arguably make lots of money other ways, like tours) make less – increasing equality.

Subscribers get a more engaging experience.

Limit the Size of Social Networks

Wearing my other hat I am a big advocate of customer-owned businesses over at Unism

Facebook has done studies asking users if they would pay for an ad free service.

Globally Facebook makes less that $10 per user annually. So I expect they would charge the same or less as streaming services like Spotify. I think a large percentage of users are so hooked they would happily pay…

…So when we say no social network can have more than 30% of the population as users, the only way they (FB) can limit the numbers is by increasing the cost of participating.

Such a rule will decrease the power the social networks have over free speech, increase competition, make people feel more proud of how they made a choice, and increase the chances of customer-owned services.

NEGATIVE: It will become unlikely that everyone you wish to socialise with online are on the same platform.

BUT: There is nothing stopping a service existing that can control all of your social networks and contacts and aggregate everything. And then we become more service agnostic.

AI can now rule the world

I have often wondered about how Artificial Intelligence can be its own person, with money and control, a very scary proposition.

The problem is that ownership can only be assigned to people. Yes, a business or trust can own something, but neither can exist without people controlling them.

But now… Australia has decided that AI can own a patent. That means that AI can get an income, on its own. I can see future court cases arguing that if an AI can receive an income, it must be able to open a bank account, own property and so on.

Robot overlords are not far away.

(Note, a US court said no to an AI system owning a patent)

UPDATE: Ruling overturned in Australia, so currently nowhere lets this happen. In South Africa AI has been provisionally approved… but that just means they haven’t really looked at it yet.

Licensed Marketing

For local businesses (restaurant, hairdressers etc) the exact same (winning) marketing can be used in different countries to make it more affordable.

So, in 200+ countries you can have a hairdresser called Knot Just Hair or Head Office. Each can use the exact same:

  • logo
  • ad copy
  • social and search marketing
  • video

One really good agency creates the above, and 200 salons split the cost. The agency gets 5x the income, and the salons get it for 2.5% of the normal cost.

Because the work is brilliant, the salons that expand (they are unlikely to want to go international) will pay on a per location basis, at a discount.

 

Receptionist / Security Guard

Problems to solve:

  • Security is expensive
  • Many receptionists are bored
  • Security guards gets bored

Solution – for video security:

Bored people, like some receptionists, or someone on the train, get to watch security cameras for a short time, say 30 seconds on average, but you never know how long.

There are buttons they can push at the end of the viewing – nothing happened, maybe suspicious or alert. You have just a moment to click on one, it proves you were paying attention.

The same security feed gets seen by multiple people, and if two or more click an alert button, it is considered genuine.

In-between videos there are tasks to perform like Mechanical Turk. That keeps people awake and focussed.

Paid by the minute. Stop start whenever you want.

Free Help You Buy

This is a variation on an idea I once presented to the CEO of Dell Computers, twice.

Scenario – you want a iPhone 7 cover with purple flowers, delivered within a week.

You – search for 10 minutes, get frustrated, give up.

We – search on your behalf, provide recommendations, no charge.

Business model

We provide the best solution, not the best price.

We provide links to preferred suppliers.

There is no obligation to buy – you can look elsewhere for the same product.

We receive commissions from businesses that offer commissions. This influences where we recommend you buy from, but not the product/solution we recommend.

We are upfront about out business model.

We publish the ratio of solutions we do not benefit from.

Employees are global, cheap, and paid per solution, with a share of any commissions.

Advantages

First mover advantage.

Scales well – all solutions stored in a database, to make it easier next time.

Solutions can be published online.

Because we cater for all categories, we can bid (Google Ads) on only high intent keywords, like +buy+ delivery

 

 

 

Specialised Business Clusters Post-COVID

We already have clusters of like-minded businesses, but most of them are just tech, following the lead of Silicon Valley.

The trend recently is for smaller cities to get more start-ups, due to lower costs and perhaps local government incentives.

COVID-19 will mean less business travel, because of the prolonged nature of the pandemic forcing us to get used to connecting remotely.

At the same time, people are using Uber/bikes/scooters more than ever before, but not to the other end of a city.

We will still want face-to-face meetings, we just won’t put as much effort into the travel as we used to.

Prediction: like-minded industries, and subsets of those industries, will over the next 10 years congregate in suburbs of specific cities. Imagine half of a country’s FinTech businesses not only being in the same city, but the same suburb.

  • Easier to change who you work for – interviews, no need to move home, already socialise with them
  • Socialising (or living) with people in your industry
  • Industry-specific co-working spaces
  • Scale efficiency for supporting businesses
  • Industry-specific training and schools

 

My Time Has Value

There is a disturbing trend where seemingly trivial needs cost workers big time. Examples:

Annual smoke alarm inspection. Typically these are during business hours only, which means I am required to take time off work for a 4 hour window, for someone to do a 2 minute job. Surely I could perform this myself, in my own time?

Open House. If the landlord decides to sell the place where you live, you can be present during the open for inspection (often during work hours), or just let random strangers wander through your home without you there.

Lost Key. Or even, in my case, keys are updated because of a crime. You can get the new key during office hours, which means take time off work.

Car Servicing. Yes, they tend to offer Saturday appointments. Just book months in advance.

Online Customer Service. I just spent 2 hours resolving a wrong charge, via online chat. The service was appalling (GoDaddy). My time is valuable.

In my world these are trivial things, yet I need to take substantial chunks of time off work to achieve them. This is inefficient and wrong.

I suggest that any time a person is required to participate in something, so that they can maintain normalcy (nothing has gone wrong), it is available to suit their hours, and not the hours of the provider. 

And customer service should have minimum standards. 

Farewell Economic Growth. Farewell Population Growth.

Economic Growth is bad in many ways – this excellent, concise 2015 article sums it up:

  • Growth is efficiency, which means less jobs
  • Growth makes the rich richer – trickle down has never happened
  • Growth means more harm to the environment

And Economic Growth good in only one way – modern economies do not work without growth. If you take away growth:

  • Share prices plunge
  • A highly leveraged society falls apart
  • Investment based on diminishing returns is impossible
  • Less growth means greater unemployment
  • Less growth means less taxes to support the unemployed

It is virtually a death spiral based on how things currently work. So if we stop growth, we have to change the system.

Well, the death spiral might not be so bad. Nobody will starve, we will just be forced to adjust to a new way of being. But it will be a terrible shock to the system, and many people won’t cope. So we need to predict those adjustments, and work out a plan to change things.

PROSPERITY ISN’T BETTER FOR MOST

Australia has had continued economic growth for decades. At the latest federal election  (2019), the LNP got back in because people preferred economic stability over social reform. Detractors would say that the LNP achieved the growth on the back of high immigration rates (more people equals economic growth in western countries), an on-going resource boom (which they have no control over) and a growing national debt.

It is easy for a political party to persuade voters that the economy is in good shape by using figures like GDP and increased tax receipts that help balance the budget.

But are things improving in tangible ways for regular citizens? No, things are actually getting worse. What we are seeing throughout the richer nations are:

  • Increased unemployment & under-employment
  • The rich are getting richer
  • Longer working hours
  • Higher rates of obesity, addiction and suicide
  • Reluctance to fix environmental issues, especially climate change

But if the numbers are good, there is a national feel food factor, perhaps divorced from personal experience.

THE END OF POPULATION GROWTH

Global population is predicted to peak around 2040-2050. For the first time since capitalism began. Economic growth will become more difficult to achieve with less people, and even harder with a greater percentage of people in retirement.

The decrease in population will obvious occur in the richest countries first, as the predicted decline is based on wealth. Richer people have less need for multiple kids, and those kids cost more to raise in advanced economies.

If the capitalist system that we know and love is to be under threat, it will be seen first in Europe, USA, Canada and Australasia.

This is not being addressed or discussed at present. It certainly isn’t something that governments that have 3-5 year terms are interested in. It is looking likely that the end of economic growth will occur before anything is done about it.

A country that is proactive about this could avoid major societal upheavals.

A NEW MODEL

Capitalism cannot survive in its current form without “growth”. Jobs and businesses won’t change, but how they are funded and how results are measured will need to change.

Sharemarket – people buy shares for only two reasons: dividends from profits, and capital gains. If, in general, neither of these is normal, investors will have no interest in owning shares.

Scaling Down – when a business is doing well and needs to expand by investing in more staff and capital items, that is an easy and enviable situation to be in. Managing less staff, less capital items and less revenue/profit doesn’t work at all.

It seems impossible to change…

THE HISTORY OF GROWTH

  1. Everyone hunted/cooked/made shelter. It took the energy we had to just survive
  2. Agriculture / permanent settlements. Not everybody was needed for survival. We had the freedom to make little figurines, or clothing. So some people tended to crops, some cooked, some made things. No ownership, everybody shared the fruits of their labour
  3. Ownership. Some people spent time on things that were mostly valuable to them. Their own homes, primarily. They built it, for themselves, they owned it.
  4. Value. Trading with other towns, they soon realised that they had things others did not, and vice versa. Relative values were determined.
  5. Debt. People wanted something they couldn’t afford, so they owed for it.
  6. Kingdoms. Instead of being a local leader for the good of others, a few people gained power for their own benefit.
  7. Corporations. The same as kingdoms, still elitist, but for the good of many rich people.
  8. Share markets and modern nation states. Because currency and shares have variable values, the notion of growth was introduced as one way of valuing them

But here’s the thing. The vast majority of us, throughout history and now, are stuck at 2. We essentially all help each other out to get the things we want. We do have 3 (ownership), but it isn’t the same as the when it first came into being, And it is saddled with 4 and 5, which are unfair and detrimental respectively.

Though we are stuck at 2, things have changed since 10,000 years ago (some say 5,000). Because we have witnessed 6,7 and 8, we now have greed, desire and envy. We want the riches and the success. We think that striving for them is all we need to do, but unfortunately that is almost always never enough. Fame and fortune comes from luck, circumstance and inheritance (and a bit of being attractive).

In early civilisation we all helped each other out. Some provided food, some cooked, some made things. And that is still what half of us do today. We have cooks, builders, farmers, as well as new, beneficial jobs like doctors and teachers.

The other half of us have jobs that have mostly risen due to greed – police, military, accountants, lawyers, banks, marketing, sales people…

And we are working more than ever. While we could all work less and collectively get by, we want more, so we strive to achieve even though it is almost always futile.

IN REVERSE

If growth unravels 7 and 8, and 95% of us are still basically at 2, then it looks like things will unravel in reverse order for the rich. But it a long, twisted, unpredictable way.

If we remove greed from the equation (impossible?), and factor in technology that pretty much provides all the basics we need for survival for free, then we could return to a better version of 2.

Historically 2 was quite clearly defined – you worked all your life and merely survived. We have nicer survival these days, but the poor are getting relatively poorer. We are getting less of the collective achievements than the rich. Much less. For example, we still work a lot.

We have an opportunity to return to 2, but a far better version. And at the roots of 2 has been socialism. We just need a version of socialism that works for everyone – good luck with that!

THE START OF A SOLUTION

Giving everyone a modern version of 2 is easy, most idealised versions of socialism provide it. The Scandinavian models clearly work best, and authoritarian communism works worst.

The modern version means that we all keep doing what we do, with a bit more of the pie, and work a bit less.

The cost of that is what happens to the wealthy, and to corporations.

Social Growth

Negative growth might be too hard. So perhaps we can shift growth from economic to social. That will mean putting a value on social growth, that replaces economic growth.

Example:

  • A company makes disposable shopping bags that sell for 5 cents each
  • Society demands a more environmentally-friendly solution
  • They make multi-use bags that sell for 50 cents each
  • Because this is a solution, they end up using less resources, needing less staff, and the new bags last much longer than 10 old bags = less income

So they are left with less income, and too many staff. They use the staff to create a social outcome, and they receive income from society.

If those staff remain, their social benefits become profit for the employer. Or alternatively, they could work directly for society instead.

Job losses averted.

Quality Products

Less waste means better quality products. Shirts that last 10 years instead of 10 months. Toasters with replaceable elements.

Because such products are more efficient, we can offer an incentive for their manufacture. A rebate from the government. But that is hard to do with declining tax revenue. So the incentive cannot be monetary.

A Social Currency

The future economic model is a combination of fiscal and social currencies. Fiscal will decline as social rises until a natural mix is arrived at. They will be labelled differently, but will hold a relative tradable value, like cryptocurrencies of today.

A social currency can be combined with Universal Basic Income. Each person can receive $1,000 fiscal dollars per month, and $1,000 social dollars.

An idea that never really took off is that if we pay tax, we should be able to decide how it is spent. We do that indirectly by voting for governments. But what if we could directly say here is my tax, please spend it more on health and less on war? An article on this is here

Social dollars will need to be spent. There could be some kind of mechanism for deferral, but ultimately it has no other use but public good. Deferred dollars might lose value with time.

Social dollars can only be spent on certain things. For sure, things that are primarily good for society.

There will arise some situations where social and fiscal dollars need to be traded. That will establish a relative value, that will be useful for comparing how the different systems are performing.

Consumers Choose

I get $1,000 in social dollars every month. I pretty much have to spend it. It has a relative value to fiscal dollars, but ultimately can only be redeemed by benefiting society. Once used to benefit all, it can be converted into fiscal dollars.

i can give it directly to charity, easy.

Or, if I have the opinion that a company, say Amazon, is abusing their powers or the environment, I can choose to fund some/all my of purchase from them with social dollars. They can get real dollars back only if they spend it for the good of all.

The ratios of who gets what can be adjusted to make the model work best for all. It can start slow and grow as we learn how things work out.

We already do this, essentially, when giving to charities. We are simply broadening the scope and forcing it upon people. For their own good.

Control

Because this is brand new, results will be unexpected. For all we know, everybody might flood a particular business with social dollars and cause them to fail (although people should realise they actually like that business existing, because they like the product or service).

The beauty of it being social currency is the government can make adjustments, like interest rates:

  • The amount of social dollars each person receives
  • The redemption value of social dollars
  • The limits of how many social dollars any business can receive if they don’t want them

We can literally make it up as we go along.

SUMMARY

Instead of user pays, we have user gives
Economic growth slowly transitions in the direction of social growth
Employment is maintained, but with less hours, as we shift from fiscal work to social work
Wealth distribution improves

 

People Who Repeat Themselves

I personally find it infuriating. But far more importantly, the inefficiency is a drag on communications and the economy.

Let’s start with the obvious:

Politicians being interviewed. They very regularly say something, then continue to say the exact same thing again, using the same words and catchphrases, just rearranged a little.

Aaaaaarrrggghhhh!

I have been on many business calls and meetings, and it is rampant, both from customers and providers.

I think it is mainly men. I suspect that it may be connected to mansplaining…

If we can train people not to repeat themselves, imagine the rise in global productivity! Time on the phone greatly reduced. Shorter meetings, and more time to actually get things done