Forced Transience

There are two very clear, recent trends;

  1. Work from home
  2. Fewer physical possessions

Combine these with a pandemic and anti-vaxxers, and we can order all of those people to move to the same city and infect each other.

Literally, WFH people can be ordered to live somewhere if they have unacceptable ideas, that aren’t quite illegal, but putting them all in the same place makes sense.

Licensed Marketing

For local businesses (restaurant, hairdressers etc) the exact same (winning) marketing can be used in different countries to make it more affordable.

So, in 200+ countries you can have a hairdresser called Knot Just Hair or Head Office. Each can use the exact same:

  • logo
  • ad copy
  • social and search marketing
  • video

One really good agency creates the above, and 200 salons split the cost. The agency gets 5x the income, and the salons get it for 2.5% of the normal cost.

Because the work is brilliant, the salons that expand (they are unlikely to want to go international) will pay on a per location basis, at a discount.

 

The Rights of Stupid People

Rightfully so, many formerly marginalised and discriminated against people now have laws and movements to give them equality. Most prominent in recent times has been support for the rights of gay and transgendered people.

Along with such progresses has been laws and/or public shame addresses words that can be used in hateful ways. I don’t need to mention them, you know the words you cannot and should not say.

One that was common when I was a kid, and is totally forbidden today, is retard – even though that word became a common way of not saying offensive words like “moron”, “idiot”, “cretin” and “imbecile”.

Now we are meant to say disabled, or some version of that. Which is all fine, I’m disputing this at all. I am a futurist, and so I am wondering what happens next.

Intelligence is a spectrum, and it is a luck of the draw (plus genetics) that decides where each of us are on that spectrum, from genius to mentally disabled.

I think next up will be the removal of the word stupid. And the word crazy. Both are used casually to describe not just people but also situations and activities. That was a stupid decision, based on a crazy idea. When stupid or crazy people hear such words, even when not directed at them, it is hurtful.

Instead we will say that was an unwise decision, based on a misguided idea.

Expect this before 2030, and happening this or next year wouldn’t surprise me at all.

Internet Nomads on Friendly Farms

(In/Off)

Simple concept that could take off.

WWOOF has been around for decades, where you work for a few hours each day on an organic farm, in exchange for food and somewhere to sleep.

Less strict about organic/farms are HelpX and workaway.info.

None are specifically for internet professionals, and listings merely state if the Internet is available. In many rural locations the speed might be very slow. Also, a professional would prefer a quiet spot, with a desk and accessories like printers and large monitors.

A network that guarantees support for digital nomads can get a work/life balance that includes fresh air and nature.

Setting it up isn’t hard, simply a free directory where hosts detail the Internet capabilities that have. Maybe even set up a charity that helps them get the necessary gear.

Restraining Order Attack Support Team

Restraining Order Attack Support Team (ROAST)

  • Neighbourhood Watch is a very generalised community effort to deter crime
  • Restraining Orders don’t work very well went the bad guy decides to break the rules. They are typically gone or have done harm before the police are informed or arrive.
  • There are too many people who are fearing for their lives for the police to actively protect

We can combine the above to create a community-based response to potential violations of restraining orders. A hyper-focused mission to protect those who are scared of a particular individual, and vulnerable.

Here’s how it works:

Only for people where a restraining order is in place, and there is an indication things could turn bad. So not when the bad guy is living in another state and has made no contact.

Community members who live nearby have an app. The frightened person can trigger an alarm and everyone gets the alert.

Temporary, borrowed security measures can be put in place – cameras and door/window alarms. These could also be connected to the app.

The community would be supplied with photos and car details of the bad guy. Where legal, license plate readers could be set up on that street.

The bad guy is informed that the frightened person is protected, and where legal could even show a photo of community members with their weapons.

Podcast / Navigation

People listen to podcasts while driving.

People use navigation apps while driving.

Combine them. The voice of the podcast interrupts the podcast to announce you need to make a turn. Casually, conversationally, like a passenger who knows the way and was telling you a story.

Unlikely to happen if the podcaster needs to record all the navigational words.

Can easily happen if that voice can be synthesised.

Receptionist / Security Guard

Problems to solve:

  • Security is expensive
  • Many receptionists are bored
  • Security guards gets bored

Solution – for video security:

Bored people, like some receptionists, or someone on the train, get to watch security cameras for a short time, say 30 seconds on average, but you never know how long.

There are buttons they can push at the end of the viewing – nothing happened, maybe suspicious or alert. You have just a moment to click on one, it proves you were paying attention.

The same security feed gets seen by multiple people, and if two or more click an alert button, it is considered genuine.

In-between videos there are tasks to perform like Mechanical Turk. That keeps people awake and focussed.

Paid by the minute. Stop start whenever you want.

Free Help You Buy

This is a variation on an idea I once presented to the CEO of Dell Computers, twice.

Scenario – you want a iPhone 7 cover with purple flowers, delivered within a week.

You – search for 10 minutes, get frustrated, give up.

We – search on your behalf, provide recommendations, no charge.

Business model

We provide the best solution, not the best price.

We provide links to preferred suppliers.

There is no obligation to buy – you can look elsewhere for the same product.

We receive commissions from businesses that offer commissions. This influences where we recommend you buy from, but not the product/solution we recommend.

We are upfront about out business model.

We publish the ratio of solutions we do not benefit from.

Employees are global, cheap, and paid per solution, with a share of any commissions.

Advantages

First mover advantage.

Scales well – all solutions stored in a database, to make it easier next time.

Solutions can be published online.

Because we cater for all categories, we can bid (Google Ads) on only high intent keywords, like +buy+ delivery

 

 

 

Intentional Communities for Defeated Ideas

As long as populations keep growing (they won’t for long, see Unism – global population decline starting 2050), we could make entire suburbs that are put aside for groups of people with the same ideals, beliefs or delusions.

Any time a group, who have opinions different to what the majority of the country believe, have 500 people who will live with each other, they can apply to get their own suburb.

Once approved – governments will rule out various things like terrorism, cannibalism, not paying taxes – that community will be able to live, within their boundary, free to break a particular law:

  • No 5G
  • No drug laws
  • No religious discrimination laws

And maybe, perhaps, controversial…

  • No incest laws
  • No polygamy laws

The commonality is that these are opinions, not necessarily wrong, but not commonly accepted. I am 500% percent for gay marriage, but I can understand why fundamentalist Christians might disagree.

5G is easy, providers simply won’t service that area. Drugs are harder but doable, they will need to manufacture/grow them within the boundary.

The point: when you get idiots protesting/rioting about 5G causing COVID-19, tell them to go live in their own suburb, if it is that important to them.

 

Augmented Reality: Location Ownership

When people are wandering around with AR glasses, there will be an app, a system, that serves up the AR content. But the content will necessarily mostly be supplied.

AR is by definition location based. So who gets to supply information about a particular place? There will be three models:

Ownership – as used by Google now for Google Maps / Google My Business, you can claim a business by having a postcard with a code sent to the address. This works well, and the best systems will use this, and/or something more comprehensive. Still, it only works for locations that are owned… doesn’t work for beach

Frequency – typically a person who is in a location the most, is the resident, the worker, or the person who is there the most (like a spot on the beach). This can be done more quickly and cheaper than ownership.

Who Pays Wins – in Google search, advertisers can bid on keywords that are the brand name of a competitor. Typically it doesn’t work well, because that searcher wants the competitor, not you.

Likewise, a location can be made available to the highest bidder. Not for factual info, but for promotional purposes. Yes, there will be an app that puts a billboard on the side of your house.